Form and Graphics
Brief :
The brief was to redesign the form and the graphics for AXE, but working on a new segment of AXE called AXE for women
The original product (male)
Mood-board
Redesigned product (female)
My observation is that most deodorants have long and slender bodies.
Women carry around deodorants with them in their touch up kits which may also include
eye liners, lip stick, creams, hand sanitizers etc.
All the products that they carry are small and fit inside their purse. Long slender deodorants can't be carried in small and sleek touch up kits.
keeping this in mind , I have created a deodorant spray for women which will fit into their touch up kits or their handbags.
