Structural Packaging Design




Brief :To recreate a fresh packaging for a disposable condom.
(Research and Observation done in Coimbatore,India) 

Observation:
Packaging which works for both the users and the observers.
The observers were the family members in India who interact with the product on the shelves of  supermarkets and other medical stores.

Physical positioning of product in retail stores :
The product is kept on the shelves of supermarkets in a hidden corner  away from the other products which get sold frequently.It is sometimes kept near the billing counter. Many users of the product like to discretely pick up the condoms and it becomes difficult to spot where they are kept. Even the regular users of the product are confused in finding them.


Current market :
The current market displays its products using sex as their selling point.
As the price of the condom increases, I observed the use of sex as a selling point became less relevant. The current market does not provide a facility for disposal nor does it
openly mention how to do so.



Key issues : product graphics and product disposal


Structural packaging
for single disposable condoms


Expandable body for easy access


A new opening experience


I introduced a new unraveling system. As a result the lubricant collects below.
The leak of the lubricant is restricted and the condom is protected from damage while opening the package. This is more effective as compared to the earlier design.



At the time of disposal, the condom is placed inside and the sticker label can be removed and used to seal the package. Additional coating of polyethylene on the inside has been provided to prevent the discharge from dampening the paper and soaking it through.


The product is sealed and disposed.




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